Avoid These Simple Usability Problems To Increase Conversions
Whether you are selling a real hold in your hand product, or a service, these tips about usability and your online store should be considered.

posted 3 hours ago

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How Do Marketers Define a Conversion?
How Marketers Define a Website Conversion from an Email Clickthrough, from MarketingSherpa.com: SUMMARY: Marketers agree that tracking email-to-website conversions is a far more important metric than tracking open and click rates. But what exactly is a conversion? This is where marketers disagree. Learn more here on MarketingSherpa.com…

posted 3 hours ago

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There, I Fixed It: Epic Kludges + Jury Rigs In Case Of Fire, Break Tape «
Rex Sez: Duct Tape fixes ANYTHING - and don’t forget it!

There, I Fixed It: Epic Kludges + Jury Rigs In Case Of Fire, Break Tape «

Rex Sez: Duct Tape fixes ANYTHING - and don’t forget it!

posted 18 hours ago

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bit.ly Pro, bit.ly Labs, and bitly.tv

bitly:

Bit.ly Pro is off to a good start.  We launched on Monday night and over 1,000 publishers and bloggers had contacted us by Tuesday asking to sign up.  Our new Pro point person, Greg Battle — you can reach him at bit.ly/bitlypro — is frenetically provisioning partners. Recent additions include defenders.org, gdgt, icanhascheezburger, Mashable, MTV Networks, Ning, Chris Sacca, seriouslymedia, Stocktwits, Techcrunch, and Typepad.

While G. Battle has been working to scale out the Pro service, our dev team decided to launch a little something for the holidays: bit.ly Labs.  The first project in the labs is j.mp, the super-short link-shrinker that we pushed out a few months ago. It’s been gaining market share, and is now one of the biggest little URL shorteners. Every character counts.

Second. For a while now, as we’ve watched bit.ly grow to more than 2 billion clicks a month, we’ve thought about the best way to surface our “top bits” — the most interesting, most quickly-trending links across the whole of the bit.ly service. We decided to start with a bite-sized approach. Our second Labs project showcases the most viral videos shared on bit.ly. We call it bitly.tv.

bit.ly TV is like the internet itself. There are parts of it that are terribly serious and important — like the footage of students battling the basiji on the streets of Tehran — alongside other bits, like the upside-down French bulldog puppy and the Ukelele kid, meant to surprise and delight. Our friends at feedtrace helped us to develop the bitly.tv prototype; we also want to thank the team at backtype.com for their assistance.

Please take a look at bitly.tv, and tell us what you think!

Rex Sez: Goo.gl who? :) Does it work yet in Firefox?

posted 20 hours ago

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5 Steps to a 4% Conversion from Tweets
Another post about the true value of using Twitter to help achieve conversion nirvana.

5 Steps to a 4% Conversion from Tweets

Rex Sez: Now if the VC’s can actually make Twitter make some $$$, everyone will be happy as pigs in shite! ;)

posted 1 day ago

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8 Characters That Could Make Amazon.com Millions
Other sites should think about this small issue.

8 Characters That Could Make Amazon.com Millions

Rex Sez: Should we really give Amazon more ways to make millions? :)

posted 2 days ago

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While watching Curious George with my 5 year old son yesterday, I asked him what made us human (as in, different from other mammals). His response: Twitter.

It Made My Day - Little Moments of WIN – Stacy

Rex Sez: Twitter is now normal for 5 year olds; means a whole generation will grow up and into the technology - just like a generation before them grew up into the internet. Look what happened there!

posted 2 days ago

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Photoshopping St. Louis: The Cardinals’ Favorite Hangout « Punching Kitty
Rex Sez: Nicely done @mikeflynn_ - was wondering when someone would have the balls to point out the elephant in the room!

Photoshopping St. Louis: The Cardinals’ Favorite Hangout « Punching Kitty

Rex Sez: Nicely done @mikeflynn_ - was wondering when someone would have the balls to point out the elephant in the room!

posted 3 days ago

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7 Simple Truths of Social Media Marketing If you are thinking about using social media to drive your business, you should read these truths from Duct Tape Marketing:

posted 3 days ago

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If anything, I’m just embarrassed I didn’t see this coming. I’m embarrassed I let Obama’s rhetoric of ‘hope’ lead me to believe the American left had actually grown a pair.

Matt Langer (via marco) (via rafer)

Rex Sez: I speak for myself, but I think I should be old enough to know better. In fact speaking for others: WE ALL SHOULD HAVE BEEN SMART AND OLD ENOUGH TO KNOW BETTER! Politics are still the same here in America. Nothing is any different than it was. The whole Obama thing was a feel good moment, but we still all are getting kicked in the balls in the after process. Face it - the political system in America is broke. Who can fix it? Not a polititian for sure, that we should all know.

posted 3 days ago

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